McDonald’s Australia COO Shaun Ruming calls this a “world first,” saying it “gives users the ability to apply for a job — or at least commence that process — by sending a 10-second snap.” And, in fact, the idea of applying for work via a simple social media message sounds pretty cool! However, this is effectively a convoluted way to click on a hyperlink, because Snaplications is a recruiting tool, not a job application system.
There’s nothing wrong with that, except that the video also has some unclear effect on your odds of getting a job. “It certainly won’t replace a thorough face-to-face interview, but we’ll obviously take it into account,” says Ruming. “We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role. Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video].”
A few minutes of poking around Snapchat isn’t too much of a drain on anybody’s time. But the fact that McDonald’s is letting you add a new step to your job application isn’t fun or exciting, especially when the fact that you’re doing it is giving McDonald’s free publicity. I guess on the bright side, it’s good for teens to learn about insidious demands for unpaid labor in the form of social media production.
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